Mo’time launch announcement



Tipic, Inc. announces the next generation of personal expression on the Internet: MOTIME.COM, the quickest and easiest way to publish a blog, create a community journal and chat with old and new friends.

NEW YORK, NY, MILAN, ITALY – August 25, 2003

The creator of Europe’s most popular blogging platform announces the debut of Mo’time, it’s new personal publishing and community building platform. With offices in New York and Milan, Tipic Inc., is already known for its popular Splinder.it blogging platform, which has grown in just 9 months into the largest such service in Europe.

Mo’time, which signifies “more than instant messaging”, gives even inexperienced users a fast and simple way to participate in the “blogging” phenomenon, the most popular new trend on the Internet. Blogging is the act of publishing personal weblogs, journals or diaries on the Web, and is one of the fastest growing online activities for all types of users – young and old, men and women, newbies and experienced users.

“Mo’time allows even a first time user to publish a personal journal in under 5 minutes,” declares Marco Palombi, Tipic’s CEO. “Just as importantly, we have made it very easy for our members to create community blogs, to make new friends and to keep in touch with what’s happening on their favorite blogs.”

The simple interface gives users immediate access to the most advanced suite of communications features available anywhere. An intuitive tool kit of subscriptions, digests and alerts keep Mo’time members up-to-date with their friends and colleagues.

“The great leap forward is the integration of instant messaging and real-time alerts,” continues Palombi, “whenever someone leaves a comment on your blog, or a blog that you follow is updated or commented upon, you receive a notification right on the desktop. With the latest ‘always-on’ GPRS mobile phones and Tipic’s free wireless instant messenger, the alert is delivered to your pocket!”
Everything about the platform is designed to heighten the user’s experience of being connected to a community, using tools that have been proven to be the most popular with current users -- instant messaging, web logs and wireless devices.

"We're already seeing Mo’time members using the service in very interesting ways,” adds Palombi. “If you're a teenager and you have a group blog on Mo’time, you can use that blog for organizing a night out -- you just post to your blog and everybody gets a notification. The notifications spur spontaneous online conversations which are then archived on our servers."

Mo’time is currently online at http://www.motime.com. In Q3 2003, Mo’time will launch new features such as the ability to create photo-blogs and to register personal domain names for a small fee. The basic service will remain free.